Black Arrow Tools | Free Revenue Systems for Service Businesses
Black Arrow / Free Tools

FIVE TOOLS.
ZERO COST.
YOUR NUMBERS.

Three calculators that show where revenue is leaking. Two AI builders that produce custom systems for your business. All free.

Free Edition · Pocket CRM
Black Arrow OS

A pocket CRM that runs in your browser. Drag-and-drop pipeline, follow-up scheduling, and weekly numbers with CPL and ROAS. The free scratchpad before the Platform takes over.

Pipeline Follow-Ups KPI Dashboard CSV Export
$0 forever · no signup · 25 contacts · the Platform is unlimited
Missed Revenue Calculator
How much are you
leaving behind?
Four numbers. See your revenue per lead, what slow follow-up costs you monthly, and what fixing each system is worth per year.
$225 value
FREE
Revenue per lead
Based on your close rate and average job value
$75
Follow-up loss estimate
Monthly revenue lost to slow response
$75
Annual gain model
What 10% improvement in each system is worth per year
$75
$0
Revenue per lead
$0
Monthly revenue
$0
Lost to slow follow-up / mo
$0
+10% leads / yr
$0
+10% close rate / yr
$0
+10% repeat rate / yr
Next step
Black Arrow builds the systems that close this gap.
Every number above is a system problem. Automated follow-up, CRM pipelines, and retention sequences fix each one.
Request a Meeting ▲
Lead Response Audit
What does slow
follow-up cost you?
Only 17% of service businesses respond within an hour. Four inputs. See your score, leads lost monthly, and the revenue at risk.
$250 value
FREE
Response score
Graded against industry benchmarks
$100
Leads lost estimate
Monthly leads going cold at your current speed
$75
Revenue at risk
What that lead loss costs you monthly
$75
0/10
Response score
0
Leads lost / mo (est.)
$0
Revenue lost / mo (est.)
The fix
Black Arrow fires an SMS to every new lead in under 60 seconds.
Your team does nothing. The lead gets a text before your competitor sees the notification.
Request a Meeting ▲
AI Follow-Up System Builder 12 spots left today
Your follow-up system,
built in minutes.
13 questions about your business. Get up to 17 messages written for your customers, your objections, and your sales cycle.
$1,000 value
FREE
Up to 17 follow-up messages
New lead SMS, quote reminders, confirmations, review requests, reactivations
$850
Objection and customer research
Copy built around what your customers push back on and ask about
$150
Tone adjustment
Regenerate the full system in six different tones
included
Press Enter to continue
Writing your lead SMS
Your Follow-Up System
Tone:
What happens next
You have the copy. Black Arrow runs the system.
Every message fires on its own, triggered by the right action at the right time. New lead submits. SMS fires in under 60 seconds. Job complete. Review request fires 24 hours later.
Automated response to every lead in under 60 seconds
Sequences that run for 11 months without prompting
Review requests, reactivations, and win-back built in
Book a Strategy Call ▲
Marketing OS Builder 8 spots left today
Your business mapped into
an operating system.
11 questions. Get a CRM structure, pipeline stages, KPI dashboard, SOP priorities, automation map, and a 90-day plan built around your revenue goal.
$1,200 value
FREE
CRM structure and pipeline
Contact fields, pipeline stages, and lead stage definitions
$350
KPI dashboard
Weekly and monthly metrics with targets based on your revenue goal
$200
SOPs, automation map, AI prompts
Top 8 processes, ranked automation opportunities, 10 prompts
$350
90-day growth plan
Month by month priorities based on your revenue goal
$300
Press Enter to continue
Mapping your operations
Your Marketing OS
The honest note
The system above works. Black Arrow makes it run without your team touching it.
Manually, it works when your team works it. Black Arrow replaces that with systems that run on their own.
CRM built, configured, and managed for your pipeline
Paid ads running and optimizing continuously
Weekly reporting so you always know what is working
Book a Strategy Call ▲
Ad Spend ROI Calculator
Is your ad spend
working?
Four inputs. See your cost per lead, cost per sale, and revenue per ad dollar, benchmarked against the industry average for service businesses.
$250 value
FREE
CPL and cost per sale
Your numbers vs the industry average for home services
$100
ROAS calculation
Revenue per ad dollar, benchmarked against a healthy 4.5x
$75
What to improve first
The specific change that moves your numbers most
$75
$0
Cost per lead
$0
Cost per sale
0x
ROAS
$0
Monthly revenue from ads
$65
Benchmark CPL
4.5x
Benchmark ROAS
What moves these numbers
Your follow-up speed affects your ROAS more than your budget does.
Most ad spend is lost after the click. Leads arrive, go cold, and never convert. Black Arrow builds the follow-up system that captures the leads you are already paying for.
Request a Meeting ▲
Marketer Tools
Tools you will use every week.

No AI. No contact info. Fast answers to the numbers you reach for constantly. Bookmark this page.

Break-Even ROAS Calculator
Find the exact ROAS you need to cover your costs before a campaign goes live.
+
0x
Break-even ROAS
0%
Gross margin
$0
Profit per sale (at break-even)
CPM and Reach Calculator
Enter your budget and CPM to see estimated reach, impressions, and frequency.
+
0
Total impressions
0
Estimated unique reach
0x
Avg frequency
Customer Lifetime Value Calculator
See what a single customer is worth over time, and what you can afford to spend to acquire one.
+
$0
Customer lifetime value
$0
Annual value per customer
$0
Max justified CAC (20% of CLV)
12-Month Revenue Forecast
Project monthly revenue based on your leads, close rate, ticket, and expected growth rate.
+
$0
12-month total revenue
$0
Month 12 monthly revenue
$0
Total revenue growth vs. flat
Profit Margin Calculator
Gross margin, net margin, and markup. Calculated instantly from your revenue and costs..
+
0%
Gross margin
0%
Net margin
$0
Net profit / mo
A/B Test Significance Calculator
Paste in your visitor and conversion counts. Find out if your winner is statistically valid.
+
0%
Variant A conversion rate
0%
Variant B conversion rate
0%
Relative lift
0%
Confidence
—
Result
Email and SMS Benchmark Checker
Enter your open rate, click rate, or reply rate and see where you stand vs the industry median.
+
Follow-Up Cadence Planner
Enter your sales cycle length and ticket size. Get a recommended follow-up timing sequence.
+
Ad Budget Planner
Enter your revenue goal and work backwards to the exact monthly ad spend needed to hit it.
+
0
Jobs needed / mo
0
Leads needed / mo
$0
Ad spend needed / mo
Close Rate Benchmarker
Compare your close rate against industry benchmarks and see what moving 5% would be worth.
+
0%
Industry benchmark
0%
Your gap
$0
+5% close rate value / mo
Marketing Budget Allocator
Enter your total monthly marketing budget. Get a recommended split based on your growth stage.
+
$0
Paid ads
$0
CRM and follow-up
$0
Content and creative
$0
Retargeting
$0
Tools and software
$0
Reserve / test budget
WANT THE SYSTEM
TO RUN ITSELF?

You know where the leaks are. Black Arrow builds the system that fixes them.

Request a Meeting ▲

Reviewed personally. Response within one business day.