Starter
One complete acquisition system: CRM, referral engine, quiz funnel, landing page, form, pipeline, calendar, and a running automation. Black Arrow branding is included.
New, The Black Arrow Platform
Your next lead deserves a connected next step.
Bring your contacts, funnels, booking, campaigns, and follow-up into one workspace. Explore the demos, choose the capacity your business needs, and run it yourself or work with Black Arrow.
Starter: 14-day trial · Velocity: 7-day trial · Command: no default trial · MAX: custom
15
Tools to explore
$49
Starter / month
14 days
Starter trial
1
Connected workspace
The arsenal
15 tools. One connected workspace.
Explore these tools in the platform. Access, usage, and capacity depend on your plan.
🎯Referral EngineTracked links, attributed revenue
🔄Re-engagementFollow up with past inquiries
🤝Partner ProgramB2B referrals with payouts
👤CRMEvery contact, one timeline
📊PipelinesDrag deals, live forecast
📅BookingSelf-scheduling + reminders
💬Universal InboxSMS + email, one thread
📣CampaignsPersonalized broadcasts
⚡Automations8 templates, one-click install
⭐ReviewsAsk, collect, and manage
🧲Quiz FunnelsHosted, branded, and tracked
📝Forms & PagesBuild forms and landing pages
✨AI ContentResearch → write → post
🤖AI CopilotDraft, review, and apply
📈ReportingRevenue-first, no vanity
Room to grow
Choose the capacity that fits.
| Capacity | Starter | Velocity | Command |
|---|---|---|---|
| Team seats | 1 | 3 | 7 |
| Funnels | 1 | 3 | 10 |
| Pages | 1 | 8 | 25 |
| Form submissions / month | 30 | 300 | 1,500 |
| Worked contacts / month | 100 | 750 | 3,500 |
| Sends / month | 150 | 1,500 | 7,500 |
| Active automations | 1 | 6 | 25 |
MAX capacity is agreed in your contract. Usage charges are separate. See all plan capacities and operating terms before subscribing.
Built-in referral program
Give a month.
Get a month.
Share your personal referral link with another business. When an eligible referred business subscribes, you both receive a free-month credit. View your link, referral status, and available credits in your account.
1Share your link
It's on your home screen from day one. Text it to any business owner you know.
2They choose a plan
Starter includes a 14-day trial; Velocity includes 7 days. Other plans have their own terms.
3You both earn credit
A qualifying subscription earns free-month credit for both accounts. Check eligibility and credit status in the platform.
Your customer referral link earns account credits. Seller commissions and agency resale are separate programs.
Pricing
Pick your weapon.
Choose self-serve software, a managed service, or an agency license. Monthly and annual software prices are shown below; usage is billed separately.
Starter
$49/mo
or $490/year, billed annually
- 1 team seat · 1 funnel · 1 page
- 1 form · 30 submissions / month
- 100 worked contacts / month
- 150 sends · 50 automation runs / month
- 1 active automation · 3 steps
- 25 AI credits / month
3 team seats
Velocity
$149/mo
or $1,490/year, billed annually
- 3 team seats · 3 funnels · 8 pages
- 3 forms · 300 submissions / month
- 750 worked contacts / month
- 1,500 sends · 1,000 runs / month
- 6 active automations · 8 steps
- 100 AI credits / month
Command
$299/mo
or $2,990/year, billed annually
- 7 team seats · 10 funnels · 25 pages
- 10 forms · 1,500 submissions / month
- 3,500 worked contacts / month
- 7,500 sends · 10,000 runs / month
- 25 active automations · 25 steps
- 400 AI credits / month
MAX
Custom pricing
Capacity and service priced to your needs
- Everything in Command, with agreed capacity
- Funnels, pages, contacts and usage by contract
- Editor Notes within your managed scope
- Support and onboarding agreed in your proposal
🔒 Review billing terms before subscribing
⚡ Explore the demos before choosing
🎁 Referral credits for qualifying subscriptions
Before you choose
The details behind your plan.
Compare capacity, understand how your account works, or review agency licensing. Software, managed services, advertising spend, and metered usage are separate costs.
Complete plan capacities All 20 allowances, including MAX
On smaller screens, scroll the table horizontally to compare all four plans. Contracted capacity and service levels are agreed for MAX.
| Capacity | Starter | Velocity | Command | MAX |
|---|---|---|---|---|
| Users | 1 | 3 | 7 | Contracted |
| Published quiz funnels | 1 | 3 | 10 | Contracted |
| Published landing pages | 1 | 8 | 25 | Contracted |
| Published forms | 1 | 3 | 10 | Contracted |
| Questions per quiz | 5 | 12 | 30 | 200 |
| Blocks per landing page | 8 | 20 | 40 | 60 |
| Pipelines | 1 | 3 | 10 | Contracted |
| Booking calendars | 1 | 2 | 5 | Contracted |
| Active automations | 1 | 6 | 25 | Contracted |
| Steps per automation | 3 | 8 | 25 | 50 |
| Incoming submissions a month | 30 | 300 | 1,500 | Contracted |
| Actively worked contacts a month | 100 | 750 | 3,500 | Contracted |
| SMS and email sends a month | 150 | 1,500 | 7,500 | Contracted |
| Automation executions a month | 50 | 1,000 | 10,000 | Contracted |
| Appointment bookings a month | 25 | 150 | 750 | Contracted |
| Campaigns a month | 1 (100 recipients) | 5 | 20 | Contracted |
| Review requests a month | 10 | 150 | 1,000 | Contracted |
| AI generations a month | 25 | 100 | 400 | Contracted |
| Connected domains | 0 | 2 | 7 | Contracted |
| Reporting history | 30 days | 12 months | Unlimited | Unlimited |
These are base plan allowances. Eligible expansions and billing-cycle passes add capacity; usage charges are separate. Review the selected plan and billing terms before subscribing.
What each plan unlocks Features, branding, and support scope
Velocity
Add your domain, remove platform branding, and bring in your team. Unlock Universal Inbox, multi-step campaigns, if/then conditions, automated reminders and review requests, segmentation, and saved views.
Command
Add the full visual Automation Studio, webhooks and integrations, A/B testing, quiz branching and scoring, AI Content Engine and Copilot, advanced attribution, and partner payouts.
MAX
All capabilities available, with capacity and service levels contracted to your operation. Multi-location and organization reporting, executive analytics, unlimited reporting history, and a dedicated strategist.
Usage, expansions, and account limits What happens as your business grows
Permanent expansions
Add a funnel, landing page, form, automation slot, user, or domain. The extra capacity remains active while you subscribe to that expansion.
Capacity passes
Add sends, automation executions, or submissions for the current billing cycle. Prices scale with your tier. Upgrade within 30 days and recent expansion spending is credited toward the new plan.
Visible usage
Allowances appear as meters inside the app. Trial eligibility is once per plan. Review the plan-specific trial, expansions, and metered charges at signup.
What happens at a limit
Inbound leads and bookings continue to be captured. Outbound sending and automations pause cleanly at the allowance, then resume when the cycle resets, a capacity pass is added, or the account upgrades. Paused automations resume without duplicate sends.
Existing work is preserved on a downgrade. Stored contacts are separate from the monthly allowance for actively working contacts.
Your data, domain, and publishing controls Ownership, cancellation, and AI approval
Your data and your exit
Start with a funnel or automation beside your existing tools and import contacts as you move more of your process. Your data belongs to you.
On cancellation, the account closes at the end of its billing period and published pages come down. Export your contacts and records to CSV before closure. Agency client transfers follow the separate agency transition process.
Your own domain
On eligible plans, connect a verified subdomain such as go.yourbusiness.com through its DNS setup. Use your domain for funnels, forms, landing pages, booking, referral links, and affiliate links. Velocity and above include custom-domain capability.
You approve what AI publishes
AI drafts and suggests; you review and publish. It does not independently change live pages, prices, or consent language. Failed AI generations do not consume a generation credit.
Agency licensing and economics Client capacity, fees, and responsibilities
An agency license lets you create and manage client relationships. It is separate from the seller referral program, where qualifying referrals earn commissions without client implementation or support duties.
| License | Client capacity | Monthly | Annual, billed annually |
|---|---|---|---|
| Launch | 1 client | $49 | $490 |
| Velocity | 3 clients | $149 | $1,490 |
| Command | 10 clients | $299 | $2,990 |
| MAX Agency | Unlimited, subject to fair use | $599 | $5,990 |
Software share and service revenue
Black Arrow's share applies to the recurring client software subscription: 15%, with a $29 monthly minimum per active client. Separately itemized setup, strategy, advertising, creative, integrations, consulting, and managed-service fees belong to your agency.
For an active paid client, Black Arrow's monthly software share is the greater of 15% of that client's software subscription or $29. The remaining software revenue is your agency's share before the agency license, usage, taxes, payment-processing fees, refunds, disputes, acquisition costs, and service-delivery costs. This is revenue, not net profit.
What the platform share covers
The software, hosting, continued development, security, infrastructure, account systems, and agency tooling. Messaging, AI, phone numbers, storage, and other metered provider usage are billed separately.
You choose your client prices
There is no single required retail price. Each account must cover the applicable platform share, minimum fee, and usage. The agency license is a separate cost based on client capacity.
Client access and support
Your agency controls client invitations and permissions, approved branding, and verified custom domains for eligible public assets. Your agency is the client's first line of support; Black Arrow supports the agency and handles platform-level issues.
Cancellation and responsibility
Agency client accounts enter a defined transition process rather than being instantly deleted. Transfers follow the applicable terms. Customer acquisition, pricing, service quality, and profitability remain the agency's responsibility; results may vary and income is not guaranteed.
Connect the first inquiry
to the next conversation.
Advertising creates opportunities. Systems connect the next steps.